Exhibition as a Major Event Management In today’s competitive business environment, exhibitions have evolved from being simple marketing events to strategic management tools. They are no longer just opportunities for showcasing products and services but have become key components of a broader management strategy. As a major management gradient, exhibitions play a critical role in shaping business operations, fostering industry relations, and driving growth. The management of exhibitions requires a multidisciplinary approach that combines elements of marketing, sales, logistics, event management, and strategic planning.   What is Event Management? Event management is the process of planning, organizing, coordinating, and executing events to meet specific objectives or goals. These events can range from small gatherings, such as birthday parties or meetings, to large-scale events, such as festivals, conferences, weddings, and corporate launches. Event management involves a...